Thank you for visiting guitarbites.com. This privacy policy tells you how we use personal information collected at this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.
Note:Â the privacy practices set forth in this privacy policy are for guitarbites.com only. If you link to other web sites, please review the privacy policies posted at those sites.
Collection of Information
We collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill you specific request. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists.
Cookie/Tracking Technology
The Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.
Distribution of Information
We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.
Commitment to Data Security
Your personally identifiable information is kept secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.
Privacy Contact Information
If you have any questions, concerns, or comments about our privacy policy you may contact us atinfo@guitarbites.com. This e-mail address is being protected from spambots. You need JavaScript enabled to view it
We reserve the right to make changes to this policy. Any changes to this policy will be posted.
What are cookies?
A âcookieâ is a small text file containing a string of alphanumeric characters. There are two types of cookies: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser into the cookie folder on your computerâs hard drive. A persistent cookie remains in that cookie folder, which is maintained and governed by your Web browser, after you close your browser program. A session cookie is temporary and disappears after you close your browser. DoubleClickâs ad-serving and paid search listing (âDART Searchâ) products utilize the same cookie: the DART cookie. The DART cookie is a persistent cookie and consists of the name of the domain that set the cookie (âad.doubleclick.netâ), the lifetime of the cookie, and a âvalue.â DoubleClickâs DART technology generates a unique series of characters for the âvalueâ portion of the cookie.
What is the DoubleClick cookie doing on my computer?
If you have a DoubleClick cookie in your Cookies folder, it is most likely a DART cookie. The DoubleClick DART cookie helps marketers learn how well their Internet advertising campaigns or paid search listings perform. Many marketers and Internet websites use DoubleClickâs DART technology to deliver and serve their advertisements or manage their paid search listings. DoubleClickâs DART products set or recognize a unique, persistent cookie when an ad is displayed or a paid listing is selected. The information that the DART cookie helps to give marketers includes the number of unique users their advertisements were displayed to, how many users clicked on their Internet ads or paid listings, and which ads or paid listings they clicked on.
Why does your cookie keep coming back after I delete it?
When you visit any website or search engine on which DoubleClickâs DART technology is used, our servers will check to see if you already have a DART cookie. If the servers do not receive a DART cookie, the servers will try to set a cookie in response to your browserâs ârequestâ to view that Web page. If you do not want a DART cookie with a unique value, you can obtain a DoubleClick DART âopt outâ cookie. Alternatively, you can adjust your Internet browserâs settings for handling cookies. This is explained in the next question.
How can I adjust my cookie settings to accept or decline cookies?
To eliminate cookies you may have currently accepted, and to deny or limit cookies in the future, please follow one of these procedures:
IMPORTANT: IF YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL NEED TO OPT-OUT AGAIN. IF YOUR BROWSER BLOCKS ALL OR THIRD-PARTY COOKIES, YOU WILL BLOCK THE SETTING OF OPT-OUT COOKIES.
- If you are using Internet Explorer 6.0, go to the Tools menu, then to Internet Options, then to the Privacy tab. This version of Internet Explorer is the first to use P3P to distinguish between types of cookies. P3P uses standardized privacy statements made by the cookie issuer to manage your acceptance of cookies. Under the âPrivacyâ tab, click on the âAdvancedâ button. Select âOverride automatic cookie handlingâ and choose whether you want to accept, block or be prompted for âFirst-partyâ and âThird-party Cookies.â If you want to block all cookies coming from DoubleClickâs doubleclick.net domain, go to the âWeb Sitesâ section under the âPrivacyâ tab and click the âEditâ button. In the âAddress of Web siteâ field, enter âdoubleclick.net,â select âBlock,â click OK (menu will disappear); click OK again and you will be back to the browser.
- If you are using Netscape 6.0+, go to âEditâ in the menu bar, click on âPreferences,â click on âAdvanced,â and select the âCookiesâ field. Now check either the box that says, âWarn me before accepting a cookieâ or âDisable cookies.â Click on âOK.â Now go to your âStartâ button, click on âFind,â click on âFiles and Folders,â type âcookies.txtâ into the search box that appears, and click âFind Now.â When the search results appear, drag all files listed, into the âRecycle Bin.â Now shut down and restart your Netscape. Depending on your earlier choice you will either be prompted by new cookie sets or no cookies will be set or received.
- If you are using Mozilla or Safari, please go to their websites to find out how to disable cookies in those programs.
What are Web beacons?
Web beacons are small strings of HTML code that are placed in a Web page. They are sometimes called âclear GIFsâ (Graphics Interchange Format) or âpixel tags.â Web beacons are most often used in conjunction with cookies. DoubleClick uses Web beacons in connection with its products and services, including ad servingand paid search listings (âDART Searchâ). Because a Web beacon is only 1 pixel high by 1 pixel wide, it appears invisible on your computer screen. If Web beacons were made larger (e.g., 100 pixels high by 100 pixels wide), it would take much longer for your Web page to load and would clutter up the page that you have requested.
In 2002, working with a broad spectrum of companies, including other technology companies, seal providers and websites, DoubleClick helped draft âBest Practiceâ guidelines for disclosing the use of Web beacons. Please click here to see these guidelines â and a list of the companies that participated in developing them.
What is âpersonally identifiable informationâ (âPIIâ)?
âPersonally identifiable informationâ is any information that can identify or locate a particular person, including but not limited to name, address, telephone number, email address, social security number, bank account number or credit card number.
What is ânon personally identifiable informationâ (ânon-PIIâ)?
âNon-personally identifiable informationâ is information that cannot identify a particular person. This type of information includes a userâs Internet Service Provider, a computerâs operating system and browser type, and a unique DoubleClick DART cookie ID.
DoubleClickâs ad-serving and search products utilize non-PII. Some of our clients may associate PII that you have given them (for example, a customer number, if you have registered at or purchased from their websites), with their advertising campaigns. Although this customer number may be passed from the client to DoubleClickâs ad servers during the ad delivery process, DoubleClick cannot recognize this information as PII and cannot link it to any person.
What is âsensitive information?â
To DoubleClick, âsensitive informationâ categorically includes but is not limited to data related to an individualâs health or medical condition, sexual behavior or orientation, or detailed personal finances, information that appears to relate to children under the age of 13 at the time of data collection; and PII otherwise protected under federal or state law (for example, cable subscriber information or video rental records). DoubleClick does not use any âsensitive informationâ to target Internet advertisements.
What is ad serving?
In order to support their content without charging visitors, websites sell advertising space on their Web pages. Companies like DoubleClick provide technology for the websites and advertisers to use to display ads on the websites. DoubleClickâs ad servers work at the direction â and on behalf â of our clients.
When you visit a website, your computerâs Internet browser transmits a ârequestâ to that websiteâs server, âaskingâ that server to send you the Web page that you are seeking. Most Web pages contain components that are pulled from different sources. For example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers.
If the website is using DoubleClickâs technology to display ads on its site, the Web page will contain coding that directs your browser to fill the ad space on the Web page with content from one of DoubleClickâs ad servers. DoubleClickâs clients select the format, content, and location of the ads, as well as the criteria for controlling which ads to show and when to show them. DoubleClickâs ad-serving technology uses a cookie to help clients determine what ads to display. When a âcallâ is received by DoubleClickâs ad servers, the server checks to see if the âcallingâ browser has sent a cookie with the request for advertising. If the server doesnât âseeâ either a unique DoubleClick cookie or an opt-out cookie, after âtestingâ to see whether the browser will accept cookies, the server sets a unique DoubleClick ad cookie. If the browser already has a unique DoubleClick ad cookie, the server ârecognizesâ the cookie and uses the unique ID for targeting and reporting purposes as specified by the DoubleClick client. If the browser has an opt-out DoubleClick cookie, the server uses only the non-cookie related information that is automatically transmitted in the Internet environment (e.g., browser type, Internet service provider, and information about the general content of the site or page displayed on your browser) to determine which ad to show. Sometimes Web beacons are used in conjunction with the DART cookie when clients want more versatile targeting or reporting capabilities.
How does an ad-serving client use DoubleClickâs technology to target or select which ad to deliver?
Our clients store their ads on DoubleClickâs ad servers. When you visit a Web page on which a client is using DoubleClick technology to deliver ads, coding that the website publisher placed in the Web page tells your computerâs browser to send a request for an ad to the DoubleClick ad server. When the DoubleClick ad server receives a request, it will select an ad based on the criteria that the client has chosen together with any information logged against the unique cookie id.
For example, a clientâs website may attract an audience of mainly men, aged between 18 and 45, who are interested in sports, fashion and electronic gadgets. The client will therefore approach sports, fashion and electronic gadget retailers to see if they would like to advertise on the site. Those retailers will provide the client with ads, which the client will store on the DoubleClick ad servers. The client will assign those ads specific codes, such as sports = 1, fashion = 2, and electronic gadgets = 3. On the pages where the website publisher wants to show all three categories of ads, the website will install an ad tag that contains all three codes. On pages of the website that the client thinks attracts only men interested in sports, an ad tag that contains only the code for sports, code 1, may be installed.
DoubleClick does not tell clients which criteria to select or which advertisements to target against those criteria. Clients choose the categories they wish to attach to the advertising that they have contracted to show, what code(s) they wish to attach to those categories, and which code(s) they wish to include in each of their ad request tags. In their contracts with DoubleClick, DoubleClickâs ad-serving clients promise not to use information that DoubleClick could recognize as either âsensitiveâ or âpersonally identifiableâ to target ads.
What information is collected by a client using DoubleClickâs ad serving technology?
Each time one of DoubleClickâs ad servers receives a request for an ad or for a Web beacon, information about the request received and the ad or Web beacon served â for example, the date, the time, the website to which the ad or image was delivered, the cookie ID to which the ad was shown, the operating system which the browser was using â will be recorded.
Does DoubleClick itself do anything with this ad-serving information?
No. The information that is recorded on the DoubleClick servers by our clientsâ use of our technology belongs to our clients. Although that information may be logged on a DoubleClick server, DoubleClickâs relationship with the client is that of an agent or processor. Consequently, DoubleClick does not own that information and cannot, therefore, use that information for its own business purposes or in any way not authorized by the relevant client. DoubleClick clients do, however, give us permission to use statistical or aggregate information derived from their use of the technology â e.g., statistics about the number of ads served through the technology per month or analyses about, for example, what time of day is the best time to target certain types of ads.
Does DoubleClick sell the ad serving information to other companies?
No. The data that DoubleClickâs servers record during ad serving belong to DoubleClickâs clients, and DoubleClick cannot and does not sell that information to other companies. DoubleClick can, however, use its aggregate analyses about the effectiveness of ad campaigns to help clients develop more efficient and successful campaigns
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